The missing link

Isofol has found what’s missing in today’s cancer treatment, and that’s exactly where we found the inspiration for a new visual identity. We see the missing link in a larger context. It’s a symbol that we don’t replace, we complement. That we build upon what already exists and perfect it. Therefore, the visual expression is based on a simple but powerful idea: an almost complete structure where some puzzle pieces are missing. These are the pieces that are shaped by the body, by the treatment, by the need. A piece that falls into place with ease and precision and represents our drug candidate and the gap in the treatment chain that we are filling.

The identity has been created partly to give us a more powerful and unified expression in all communication, but also to give us a more human approach. Our ambition is to become a more distinctive brand that conveys the essence of our business, and this identity is an important tool to achieve that. Our new identity is simply a metaphor for what we do and why we are needed.