Isofol has found what’s missing in today’s cancer treatment, and that’s exactly where we found the inspiration for a new visual identity. We see the missing link in a larger context. It’s a symbol that we don’t replace, we complement. That we build upon what already exists and perfect it. Therefore, the visual expression is based on a simple but powerful idea: an almost complete structure where some puzzle pieces are missing. These are the pieces that are shaped by the body, by the treatment, by the need. A piece that falls into place with ease and precision and represents our drug candidate and the gap in the treatment chain that we are filling. Our new identity is simply a metaphor for what we do and why we are needed.